Meet the expert Tomer Aharon
He established himself a company whose innovative approach to customer engagement is making many online businesses.
He is the co-founder of poptin.com which is becoming a synonym of popup window optimization.
So he definitely has got a lot of insights about customer engagement model, innovative approach regarding consumer psychology is definitely you can learn better from his interview.
His insights can help you improve your own online business.
His journey is worth taking a lesson from.
And we have an irresistible DISCOUNTS for one of his products, which is available at the end of this post.
Every entrepreneur has a story worth taking an inspiration from. What is yours? (Keep focused on this, tell your story, because we will try to project your image and your journey than your product)
We started as a digital agency 7 years ago after we learned SEO and SEM from the internet. Me and my co-founder Gal were 21 years old at that time. Along the way, we helped hundreds of businesses increase their traffic, but something was missing. The amount of leads and sales they got didn’t grow linearly and we had to think of a way to increase their conversion rate — to convert more of their visitors into customers.
So we created an exit-intent pop-up for one of our clients and that same month his sales skyrocketed to approximately 35% more. We tried it with a different client and it worked great as well. From that point, we pivoted and focused on building Poptin — a lead capture platform that can help you convert more of your visitors into leads, subscribers, and sales.
I saw your service doesn’t require any credit card. Any particular to levy the credit card requirement?
Yeah, we do a lot of research and A/B tests. We figured that in most cases, when you work with the SMB market, asking for a credit card up-front will decrease conversion rate, increase the refund requests when their trial is over and also the churn rate can be affected negatively by it as well.
We don’t want to scare potential users away. You can let them try your product even without signing up if possible. If your product worth it for them, they will be active users and later on convert to paid customers.
What is your focus first on- money or client satisfaction-and why?
We have a freemium model, so we have to give great value to our users before we can convert them into paying customers. As long as you focus on building a beneficial product for your users and focus on solving their pain, the money will come. If you focus on making money from them without knowing what they actually need and what their pain points are, you might be making money in the short term, but in the long run, your business will fail.
You have developed an interesting way of engaging customers using pop-up windows and side bars. Tell us about such an engagement model.
You can use different pop-ups and overlays for different goals.
For example, you can show a lightbox with a discount coupon that has a countdown when your visitors try to leave your checkout page.
You can show a small slide-in pop-up once your visitors scrolled down more than 60% of your blog post and showed some interest.
You can get more likes on your Facebook page if the visitors arrive from social networks or get your visitors to contact you through Whatsapp.
How did you get into helping growth marketers/entrepreneurs?
My co-founder and I love to answer any question people ask us about ways to increase conversion rate, landing pages, how to build products etc. We also opened a facebook group called SaaS Product & Marketing.
Was there an “aha moment” where you realized one or two key habits that helped your success?
Habits, as you said, is the RIGHT word here. We made ourselves learn a new thing every day via podcasts, books, and online articles. It is in our day to day routine. Also setting goals for 12 months ahead and breaking them into little tasks that will help you achieve them.
Can you dive into some of the fundamentals of building a product that growth marketers tend to skip?
In most cases, the founders are not the ordinary users of the product. It is hard but you need to try to look at the product from your users’ eyes.
You HAVE to talk to them and get as much feedback as possible.
We see it a lot where entrepreneurs and growth marketers are too busy to develop more features without understanding the real pain of their users and what the 80/20 rule is when they design a new feature or screen.
When your users are satisfied with your product, you can actually build a community around it and let the WOM marketing method work for you.
What are some of the marketing/sales/startup tools that you have seen and like in the space?
We use a lot of different tools like:
Google Optimize for A//B tests.
Profitwell — for SaaS metrics
Trello — for project management.
Crisp.chat and Groovehq — for customer support.
Smartlook — for heatmaps and mouse recordings.
What habits or routines help you stay up-to-date with what’s happening in the marketing/startup industry?
Another great tool that kept us updated is zest.is which we installed on Chrome. It filters marketing content and brings us the top articles of our interest.
What makes Poptin so unique among its competitors?
I’ll be honest, there are some really good products out there, but we made sure to differentiate Poptin in a few ways:
– We offer a free plan that includes all the features and integrations. The only limit is 1,000 views.
– Poptin offers a very easy-to-use UI. You don’t need any coding or designing skill to build beautiful pop-up or overlays for your site in less than 5 minutes.
– Poptin is not a “popup tool” or an “email capture tool”. With Poptin you can create all kinds of widgets and overlays, with or without input fields and customize them with our drag & drop interface. You can capture emails, leads, upsales, get more likes for your Facebook page, let your visitors download an eBook and more.
Our vision is to give every small and medium business website owner the same opportunity that big companies already have.